Picnic benching
why picnic benches matter more than you think at events
at food festivals and outdoor events across Cornwall and the South West, we’ve seen first-hand how something as simple as seating can quietly make a big difference. Not just to the experience for punters, but to food traders and bar sales too.
standing eats vs sitting stays
we’ve all been there. you grab a wrap, pick up a pint, look around… and realise there’s nowhere to site. So you stand awkwardly, eat quickly, finish your drink and move on.
That usually means:
One food purchase
One drink
Minimal lingering
But give people a place to sit and the behaviour changes completely.
When people can sit down, they slow down.The enjoy their food properly, chat with friends, watch what’s going on around them and more often than not, they head back for another drink or a sweet treat. That extra dwell time directly benefits nearby traders and bars.
What we see on site
Across food festivals and outdoor events, the pattern is pretty consistent
more seating keeps people in the area longer
Longer stays lead to higher food spend
Bars see repeat visit rather than one and done purchases
Seating also makes events more inclusive. Families, older guests and anyone who needs a breather is far more likely to buy food and drinks if they know there’s somewhere comfortable to sit